Services for the Bar & Restaurant Industry
Cocktail Menu Consulting |
In a word where cocktails are everywhere, but good (or dare we even say great) cocktails are hard to find, work with Spirited to elevate drink quality & presentation, unlock your team's creativity, and invest in a craft cocktail menu worthy of your establishment... and one that actually justifies to customers the ever-higher price-tags listed next to the drink and keeps them coming back. Spirited offered collaborative consultations to help cocktail-focused bars and restaurants explore classic cocktails, design unique and balanced custom drinks, develop robust and balanced cocktail menus that speak to every customer palette, and even co-create speciality cocktail menus (seasonal, concept-driven, themed, etc.).
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Bartender Education & Training |
All aspiring bartenders need education in the basics, and all professionals need continuing education to hone their skills, catalyze their creativity, and deepen the knowledge of their craft. Spirited offers bartender education seminars that meet the needs of bartenders at all levels, imparting knowledge and building confidence in tasting notes, cocktail composition, technique (shaking, stirring, jiggering, more), classic specs, spirits categories, cocktail history, service & hospitality, amari & liqueurs, home-made syrups, ice, glassware, garnishes & presentation, and more.
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Spirits Tastings & History Seminars |
We offer guided spirits tastings with a focus on tasting notes, nuances, and history... because a great bartender should have the ability to speak expertly, and hopefully even captivatingly, about the drinks on their menu, inviting curiosity among even the most traditional or habitual clients to try something new. To do this, bartenders need to cultivate their palette to taste spirits, recognize nuances and variations within a category, and for the inquisitive and sophisticated client, hopefully be able to drop some knowledge about the spirits themselves - where they come from, how they are made, even their history and cultural significance.
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Meaningfully Integrating Non-Alcoholic (NA) Cocktails |
While referring to them as "Mocktails" might be a bit dismissive these days, Zero-Proof drinks or Non-Alcoholic (NA) cocktails are a critical offering for any quality bar program. NA options are inclusive of more clients - whether they are sober, just not imbibing that evening, or simply wanting one more drink but need to drive home - and they can be a strong revenue driver for sober guests who might otherwise drink only water or a soda. But they need to be more than just fruit juices and soda water. There has been an explosion of NA spirits on the market, and these can be used in combination with fresh ingredients to create delicious and complex drinks, and we're here to help you bring this dimension to your program.
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